There has been a rapid change in the insurance industry, driven by digital, demanding customer expectations, agile competitors, evolving regulations and innovative business models. These factors are both individually and collectively powering a dramatic shift. While companies need to satiate digitally-savvy customers’ appetite for innovative and personalized products and services, they also have to contend with the growing footprint of InsurTech companies and technology giants – which are at the center of the industry’s transition (from traditional protective products) to tech-led preventive services.