The presence of Internet service providers, social media companies and app makers is compelling telecom companies to constantly evolve new business models and innovative offerings to enhance customer experience and reduce customer churn. However, in the new digital ecosystem, retaining new customers or acquiring new ones is only part of the challenge. Businesses struggle to monetize value-added services from customers accustomed to free Internet content. Additionally, telecom companies look for operational efficiency to sustain their advantage in the traditional value chain or traditional networks while keeping costs low.